Privacy Policy
Effective Date: June 1, 2025
Updated: June 1, 2026
Keith Short & Associates (“Keith Short & Associates,” “the Firm,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when using our website located at www.siltrial.com (the “Website”).
This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit our Website, communicate with us, request legal services, or otherwise interact with us online.
Please read this Privacy Policy carefully before using this Website.
1. Scope of this Privacy Policy
This Privacy Policy applies to:
- Visitors to www.siltrial.com
- Individuals requesting legal consultations
- Prospective clients
- Existing clients (for Website-related information only)
- Individuals submitting contact forms
- Newsletter subscribers (if applicable)
- Users communicating with us electronically
- Mobile website users
This Privacy Policy does not govern information protected by attorney-client privilege or confidential communications established after an attorney-client relationship has been formed.
2. Attorney-Client Relationship Disclaimer
Viewing this Website, contacting our office, submitting an online form, sending an email, or communicating through our Website does not create an attorney-client relationship.
An attorney-client relationship is established only after:
- We have completed a conflict-of-interest review;
- We agree to represent you; and
- A written engagement agreement has been executed when required.
Please do not send confidential or sensitive information until an attorney-client relationship has been formally established.
3. Information We Collect
Depending upon how you use our Website, we may collect several categories of information.
Personal Information
You may voluntarily provide information including:
- Name
- Email address
- Telephone number
- Mailing address
- City
- State
- ZIP Code
- Preferred contact method
- Case details
- Accident information
- Medical information you voluntarily submit
- Employment information
- Insurance information
- Documents uploaded through secure forms
- Any additional information you choose to provide
Automatically Collected Information
When visiting our Website, certain technical information may automatically be collected, including:
- IP Address
- Browser type
- Browser version
- Operating system
- Device type
- Screen resolution
- Internet Service Provider
- Referring website
- Exit pages
- Pages viewed
- Session duration
- Clickstream information
- Date and time of visit
- Geographic location (approximate)
- Cookie identifiers
Information Collected Through Contact Forms
When submitting a consultation request or contacting us through online forms, we may collect:
- Your contact information
- Description of your legal issue
- Accident date
- Injury information
- Insurance information
- Opposing party information
- Supporting documents
- Additional comments
Providing this information is voluntary.
4. How We Use Your Information
We may use your information to:
- Respond to inquiries
- Schedule consultations
- Evaluate potential legal matters
- Provide requested legal services
- Communicate regarding your inquiry
- Improve Website performance
- Personalize user experience
- Analyze Website traffic
- Prevent fraud
- Maintain Website security
- Comply with legal obligations
- Respond to court orders
- Enforce Website policies
- Improve marketing effectiveness
- Measure advertising performance
- Maintain business operations
We only collect information reasonably necessary for these purposes.
5. Legal Bases for Processing Information
Where applicable, we process information based upon:
- Your consent
- Legitimate business interests
- Performance of a contract
- Compliance with legal obligations
- Protection of legal claims
- Protection against fraud
- Attorney ethical obligations
6. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to improve functionality and enhance your browsing experience.
Cookies help us:
- Remember user preferences
- Improve Website speed
- Analyze traffic
- Understand visitor behavior
- Improve search engine performance
- Measure advertising effectiveness
- Provide enhanced functionality
Cookies may include:
Essential Cookies
Required for Website functionality.
Analytics Cookies
Used to understand Website usage.
Performance Cookies
Measure Website performance.
Marketing Cookies
Used for advertising and remarketing purposes.
You may disable cookies through your browser settings; however, doing so may affect Website functionality.
7. Google Services
Our Website utilizes various Google products that may collect certain information automatically.
These services may include:
- Google Analytics
- Google Ads
- Google Search Console
- Google Tag Manager
- Google Maps
- Google reCAPTCHA
- Google Fonts
- YouTube Embedded Videos
These services may collect:
- Device identifiers
- IP addresses
- Browser information
- User interactions
- Referring websites
- Session information
- Geographic location
- Conversion data
Information collected by Google is governed by Google’s own Privacy Policy.
Google’s Privacy Policy is available at:
https://policies.google.com/privacy
You may opt out of Google Analytics by visiting:
https://tools.google.com/dlpage/gaoptout
8. Advertising and Remarketing
We may use Google Ads and other advertising platforms for:
- Remarketing
- Conversion tracking
- Audience measurement
- Advertising optimization
These advertising providers may use cookies to display advertisements based upon previous visits to our Website.
Users may manage advertising preferences through Google’s Ad Settings.
9. Information We Do NOT Sell
Keith Short & Associates does not sell your personal information.
We also do not rent, lease, or trade personal information for monetary consideration.
We only share information as described within this Privacy Policy.
10. How We Share Your Information
Keith Short & Associates does not sell your personal information. We may share your information only when necessary to operate our business, provide legal services, or comply with legal obligations.
Information may be shared with:
- Attorneys and legal staff working on your matter
- Expert witnesses or consultants
- Investigators
- Medical providers (when authorized)
- Insurance companies (when necessary)
- Court personnel
- Government agencies
- Technology service providers
- Website hosting providers
- Email providers
- Cloud storage providers
- Payment processors (if applicable)
- IT support vendors
- Marketing service providers
- Analytics providers
Each third-party provider is expected to maintain appropriate safeguards to protect your information.
11. Third-Party Service Providers
Our Website may utilize trusted third-party providers to help operate and improve our services.
These providers may include:
- Google Analytics
- Google Ads
- Google Tag Manager
- Google Search Console
- Google Maps
- Google reCAPTCHA
- Microsoft 365
- Website hosting providers
- Cloud backup providers
- Email marketing platforms
- CRM software
- Telephone systems
- Live chat providers (if implemented)
These providers may process certain information solely for the purpose of providing services to Keith Short & Associates.
12. Data Security
Protecting your personal information is extremely important to us.
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your information from:
- Unauthorized access
- Loss
- Theft
- Misuse
- Alteration
- Disclosure
- Destruction
Security measures may include:
- SSL encryption
- Secure web hosting
- Firewall protection
- Password-protected systems
- Multi-factor authentication
- Routine software updates
- Secure cloud storage
- Access controls
- Employee confidentiality obligations
While we strive to protect your information, no Internet transmission or electronic storage system can be guaranteed to be 100% secure.
13. Data Retention
We retain personal information only as long as reasonably necessary to:
- Respond to inquiries
- Provide legal services
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
- Protect our legal interests
The length of retention varies depending upon:
- Applicable law
- Professional responsibility rules
- Nature of the legal matter
- Business requirements
When information is no longer required, it is securely deleted or destroyed whenever practical.
14. Children’s Privacy
This Website is intended for individuals who are at least eighteen (18) years of age.
We do not knowingly collect personal information from children under the age of thirteen (13) in violation of the Children’s Online Privacy Protection Act (COPPA).
If we become aware that personal information has been collected from a child without appropriate consent, we will promptly delete such information.
Parents or guardians who believe their child has submitted information may contact us immediately.
15. Email Communications
If you voluntarily provide your email address, we may send communications regarding:
- Consultation requests
- Legal matters
- Appointment scheduling
- Administrative notices
- Website updates
- Requested information
We will not send promotional email communications unless permitted by law or requested by you.
Commercial email communications will comply with the CAN-SPAM Act.
Recipients may unsubscribe from marketing emails at any time.
16. Telephone Calls & SMS Communications
If you provide your telephone number, you consent to being contacted regarding:
- Consultation scheduling
- Case updates
- Appointment reminders
- Client communications
If text messaging services are used, message and data rates may apply.
You may opt out of SMS communications by replying STOP where applicable.
Keith Short & Associates does not sell telephone numbers collected through the Website.
17. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Subject to applicable law, California residents may have the right to:
- Know what personal information we collect
- Request access to collected information
- Request deletion of personal information
- Correct inaccurate personal information
- Limit certain uses of sensitive personal information
- Request portability of personal information
- Receive equal service regardless of exercising privacy rights
Keith Short & Associates does not discriminate against consumers who exercise their privacy rights.
Because we do not sell personal information, we do not offer a “Do Not Sell My Personal Information” link.
18. Illinois Privacy Rights
Residents of Illinois may have rights under applicable Illinois privacy laws, including the Illinois Personal Information Protection Act (PIPA).
We maintain reasonable security measures to protect personal information as required by Illinois law.
In the event of a data breach involving personal information, affected individuals will be notified in accordance with applicable Illinois law.
19. Exercising Your Privacy Rights
You may request to:
- Access your personal information
- Update inaccurate information
- Delete personal information
- Request a copy of your information
- Ask questions regarding our privacy practices
Requests may be submitted using the contact information provided at the end of this Privacy Policy.
To protect your privacy, we may verify your identity before responding to any request.
20. Do Not Track Signals
Some web browsers transmit “Do Not Track” (“DNT”) signals.
Because there is currently no universally accepted standard governing DNT signals, our Website does not currently respond differently based on these signals.
Users may manage cookies through their browser settings.
21. Global Privacy Control (GPC)
Where legally required, Keith Short & Associates will recognize applicable Global Privacy Control (GPC) signals submitted by supported browsers or browser extensions.
Recognition of GPC signals will be handled in accordance with applicable state privacy laws.
22. International Visitors
Our Website is operated within the United States.
If you access the Website from outside the United States, you understand that your information may be transferred to, processed, and stored within the United States.
By using the Website, you consent to such transfer where permitted by law.
23. Confidential Information
Please do not send confidential, privileged, or sensitive information through Website contact forms unless specifically requested by one of our attorneys.
Submission of information through this Website does not automatically create attorney-client privilege or confidentiality protections.
24. External Website Links
Our Website may contain links to third-party websites, services, or resources for your convenience.
These websites operate independently from Keith Short & Associates and have their own privacy practices. We are not responsible for the content, security, or privacy practices of any third-party website.
We encourage you to review the privacy policy of every website you visit before providing personal information.
25. Social Media
Keith Short & Associates maintains a presence on various social media platforms, including but not limited to:
- YouTube
- X (formerly Twitter)
If you interact with us through social media, information you voluntarily share may become publicly available depending on your privacy settings.
Your interactions with these platforms are governed by each platform’s own privacy policy and terms of service.
26. Embedded Content
Pages on this Website may include embedded content such as:
- Google Maps
- YouTube videos
- Social media feeds
- Google Reviews
- Third-party widgets
Embedded content behaves the same as if you visited the third-party website directly.
These third parties may collect information about you, use cookies, and monitor your interaction with the embedded content.
27. Cookie Preferences
You may control cookies in several ways:
- Browser settings
- Google Ad Settings
- Google Analytics Opt-Out Browser Add-On
- Third-party cookie management tools
Disabling cookies may limit certain Website functionality.
To learn more about managing cookies, visit your browser manufacturer’s support website.
28. Your Privacy Choices
Depending upon your location and applicable law, you may have the ability to:
- Access personal information we maintain
- Correct inaccurate information
- Request deletion of certain personal information
- Limit certain processing activities
- Withdraw consent where applicable
- Opt out of certain marketing communications
- Request information regarding our privacy practices
To exercise any applicable rights, please contact us using the information provided below.
29. Accessibility
Keith Short & Associates is committed to making our Website accessible to all visitors, including individuals with disabilities.
We continually work to improve accessibility and usability in accordance with generally accepted accessibility standards.
If you experience difficulty accessing any portion of this Website or need assistance obtaining information, please contact our office. We will make reasonable efforts to provide the requested information in an accessible format.
30. Attorney Advertising
This Website may be considered attorney advertising under the laws and rules of professional conduct in certain jurisdictions.
Prior results do not guarantee a similar outcome.
Each legal matter is unique and should be evaluated on its own facts and circumstances.
Nothing on this Website should be interpreted as a guarantee of success or an expectation regarding the outcome of any legal matter.
31. No Legal Advice
The information contained on this Website is provided for general informational purposes only.
Nothing on this Website constitutes:
- Legal advice
- Medical advice
- Financial advice
- Tax advice
Visitors should not rely solely upon information contained on this Website when making legal decisions.
You should consult directly with an attorney regarding your individual circumstances.
32. Intellectual Property
Unless otherwise noted, all content on this Website, including but not limited to:
- Text
- Logos
- Graphics
- Images
- Videos
- Design elements
- Icons
- Downloads
- Website layout
is the property of Keith Short & Associates or is used with permission.
No portion of this Website may be copied, reproduced, distributed, or used without prior written permission except as permitted by law.
33. Changes to This Privacy Policy
We reserve the right to modify or update this Privacy Policy at any time.
Changes become effective immediately upon posting to this Website unless otherwise stated.
We encourage visitors to review this Privacy Policy periodically to remain informed about how we protect personal information.
Your continued use of this Website after any revisions constitutes acceptance of the updated Privacy Policy.
34. Contact Us
If you have questions regarding this Privacy Policy or wish to exercise your applicable privacy rights, please contact us.
Keith Short & Associates
325 Market Street
Alton, Illinois 62002
Phone: (618) 254-0055
Website: https://www.siltrial.com
35. Governing Law
This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Illinois, without regard to its conflict of law principles.
Any disputes arising under this Privacy Policy shall be subject to the jurisdiction of the appropriate state or federal courts located in Illinois.
36. Acceptance of This Privacy Policy
By accessing or using this Website, you acknowledge that you have read, understood, and agree to this Privacy Policy.
If you do not agree with this Privacy Policy, please discontinue use of this Website.
Privacy Rights Summary
Depending on applicable law, you may have the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion of personal information
- Obtain a copy of your information
- Opt out of certain communications
- Withdraw consent where applicable
- Submit privacy-related questions or complaints
To exercise these rights, please contact Keith Short & Associates using the contact information provided above.
Website Disclaimer
The hiring of an attorney is an important decision and should not be based solely upon advertisements or information contained on this Website. Every legal matter is different, and prior results do not guarantee future outcomes. Information presented on this Website is intended for general informational purposes only and should not be considered legal advice. Contacting Keith Short & Associates through this Website, email, telephone, or online forms does not create an attorney-client relationship. An attorney-client relationship is established only after the Firm has completed a conflict-of-interest review and both parties have entered into an appropriate written engagement agreement. Please do not submit confidential or sensitive information until an attorney-client relationship has been formally established.